FuR TRIMMER 2021

Concept, storyboarding, art direction, casting, and design direction.
The focus of this campaign was to promote an inclusive grooming product and speak to the various ways in which people choose to address or embrace their body hair.

Winner of Beauty Independent’s 2021 Beacon Award for Best Campaign
Producer / Director: Good Great Grand DP: Vincent Rappa Photographer: Tyler Nevitt

out of home campaignS

The billboards were designed to bring body hair directly to the streets and for people to confront head on the issue of shame associated with pubic or body hair. For the first run of the wheatpasting, various spots were destroyed repeatedly, and smeared with statements shaming body hair, or telling people to wax, or even gluing up paper to cover the models’ bodies. After that, we decided to run some billboards, in order to make posters that people were not able to destroy.

NYC locations were Manhattan Bridge and the West Side Highway in Chelsea. LA locations include Melrose Avenue.
NYC wild postings by Seen Media Group